How it Works
Our Strategic Partnership Process
At Donkey Kick Digital, we don't offer one-off marketing projects or tactical fixes. Instead, we build strategic partnerships with businesses ready for substantial growth.Our proven three-step process ensures we deliver lasting results rather than temporary marketing band-aids.
Step 1: Strategic Discovery Call
Every successful partnership begins with understanding your business goals and challenges. This complimentary 30-minute call helps us both determine if we're the right fit for each other.
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What happens during this call:
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We discuss your business model, current challenges, and growth objectives
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You share what marketing efforts have (or haven't) worked previously
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We explore whether our strategic approach aligns with your needs
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We answer your questions about our process and expertise
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If there's mutual agreement that we can help transform your marketing efforts, we'll move to our Strategic Engagement phase.
Step 2: Comprehensive Strategy Engagement (30-60 days)
This foundational phase is where we develop your custom marketing roadmap. We dive deep into your business, customers, and competitive landscape to create a data-driven growth strategy.
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Your involvement:
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​Complete our detailed business intake form
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Participate in three structured 60-minute meetings (kick-off, mid-point, and final strategy presentation)
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Provide feedback and business insights throughout the process
Strategic deliverables you'll receive:
Online Presence
Audit
Comrehensive analysis of your website, social media channels, online directories, reputation, and reviews with specific improvement recommendation.
Customer Research and Buyer Personas
Research-based customer profiles including demographic and psychographic information to guide all marketing messaging and channel selection.
Competitive Landscape Analysis
Detailed industry analysis identifying your unique market position, competitor strenghts/weaknesses, and untapped opportunities.
Core Messaging Framework
Compelling, differentiated messaging designed to resonate with your ideal customers and distinguish your business from competitors.
Strategic Marketing Roadmap
A comprehensive digital marketing plan specifically designed to achieve your business growth objectives.
Customer Journey Optimization
Identification of gaps in your current customer acquisition and retention process with specific recommendations to create a seamless experience.
Content Marketing
Plan
Strategic content plan to build authority, trust, and engagement while attracting and converting qualified leads.
Prioritized Growth Initiatives
Clear, sequenced recommendations on which marketing efforts will deliver the highest ROI for your specific situation.
6-Month Execution Calendar
Detailed implementation timeline with specific objectives, responsibilities, and measurement criteria.
Upon completion of the Strategy Engagement, you'll have two options: implement the strategy independently using your inernal resources, or continue to Step 3 for full implementation support from our team.
Step 3: Ongoing Strategic Partnership (6-Month Retainer)
This is where strategy transforms into results. Your dedicated Fractional CMO becomes an extension of your leadership team, directing all marketing activities and ensuring alignment with business objectives.
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How the partnership works:​
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Your Fractional CMO oversees implementation of your strategic marketing plan
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We can work with your existing team, our specialists, or a strategic combination of both
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Marketing activities are continuously measured, optimized, and reported
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Monthly strategy sessions ensure alignment with evolving business needs
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Quarterly reviews track progress against established KPIs and growth targets
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What's included in your ongoing partnership:​​
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Strategic direction from an experienced marketing leader
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Implementation of your custom marketing ecosystem
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Access to specialized marketing experts (content, SEO, web development, paid media, etc.)
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Real-time performance dashboard and monthly insight reports
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AI-enhanced tools and automations to maximize efficiency
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Regular strategy optimization based on performance data
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We structure our partnerships with simple 6-month agreements, though many clients choose to continue for years as we adapt our services to their evolving needs and growth trajectory.
Ready to Transform Your Marketing Approach?
Schedule your complimentary 30-minute Strategic Discovery Call to explore how a Fractional CMO partnership could accelerate your business growth.